What’s So Great About Oakley PRIZM Lenses?

Goggles are crucial. You need them to navigate your way around the mountain and with the current technologies, that’s possible in virtually all conditions. You’ve probably seen or heard about the Oakley PRIZM lenses, but do you really know what it’s all about? Oakley has launched their PRIZM lenses with vision fine-tuning technology and they’re the talk of the town. But really, what’s so great about these PRIZM lenses anyway?

What is a PRIZM lense?

PRIZM is a new Oakley lens technology that fine-tunes vision for sport-specific environments. The lenses work to emphasize colors, specifically contrast, where the eye is most sensitive to detail, which in return, helps to enhance performance and safety. What’s more, this now happens through a wide range of light conditions whereas other goggles have specific lenses for certain light conditions. Even then, many of them don’t work as well as we need them to.

KEY BENEFITS OF OAKLEY PRIZM LENSES:

– Sharpens visual perception to help you see more clearly and react faster.
– Enhances color recognition to help you quickly spot what you need to see.
– Optimizes your ability to better see the important moving objects in your periphery.

How Do Oakley PRIZM Lenses Work?

Tons and tons of research but more specifically, the lenses provide unprecedented control of light transmission resulting in colors precisely tuned to maximize contrast and enhance visibility. This happens through the use of specially engineered lens tints. Basically, light that could interfere with vision is filtered out while emphasizing the colors that aid your brain creating a more precise visual understanding of the surrounding area. A simpler way of looking at this is in terms of contrast. Oakley achieved this innovation by utilizing “hyperspectral imaging,” a technique used by spy satellites that helps analyze light in real-world environments with levels of detail and precision that is previously un-heard of. What’s more, their design allows for increased peripheral vision.

Sport-Specific PRIZM Lenses

There are PRIZM lenses for all sports as well as daily wear (sunglasses). And for the eyewear to perform at the highest level, they have been tested until the cows come home. Oakley made sure that each sport specific eyewear had the capability to see the perfect colors in the environment that the sport is performed in. In each environment, the lenses enhance the colors you need to see for maximum sports performance and filter out the rest. The improved color contrasts leads to better vision and ultimately, performance.

Do you have more questions about what the Oakley PRIZM technology entails and how it can help you on the hill? Be sure to speak to one of our staff members!

Top Cliffs To Drop In Whistler

That feeling that you get when you’re weightless, it’s part of our love of powder…and our love of sending it. For many, that’s the very soul of their addiction to skiing or snowboarding. Once they’ve embraced gravity and put their own mortality into the back of their mind, it’s only on to bigger drops and gnarlier sends. And there is no shortage of those on Whistler Blackcomb. With over 4,757 acres to shred, there’s bound to be a few (or more) cliffs to get sendy on. Here are the top ones to drop in Whistler!

1. Tower 47

As the name eludes, this drop of next to Tower 47 of the Whistler Gondola- like right next to it. In fact, you not only have to deal with the usual cliff dropping factors but also that there are moving objects within proximity. Thankfully, you won’t be able to get closer than closer than ten meters to the cabins but it can still be enough to make an impact on your focus. This drop is not very easy to find and there isn’t as much opportunity for show but it’s all about the high fives anyway, isn’t it?

2. Air Jordan Cliff Drop

The infamous Air Jordan. It features a 15ft step down on to a lily pad and then right into the grand finale of oh, say, around 60 feet. Two for the price of one. What’s more, this cliff is located to the right of the Peak Chair, directly in front of the peanut gallery. Once someone even looks like they are considering it, the heckeling begins.

3. Cafe Cliffs

These cliffs are a great way to get warmed up since they offer a wide variety of options ranging from 2-6m high. It’s also a crowd pleaser since all the action can be seen from the Jersey Cream charilift. Located right off of Blackcomb’s intermediate groomed run, the entrance can be unassuming but when done right, can put on a show for all to see!

4. The Lone Pine AKA The Curl

Loacted in the not so secret, Secret Bowl, the entrance of this drop might be worse than the actual drop itself. This makes it a very techincal line as a side slip above a cliff band is required to get to the launch pad.  Once there, you can choose a few drop heights but most go big or go home and do the full 9m.

If you’re hell bent on hitting some of these this winter, be sure to stay safe and to ride well within your ability. Remember skiing off cliffs can be dangerous and these ones are no different. Start small, warm up and develop your ability before you send the big Kahunas. And don’t forget your helmet and your GoPro, beacuse if no one saw it, it didn’t happen!

How Long Should Gear Last

Being comfortable in your gear could be the difference between the best day ever and the worst. And sometimes, it takes time to work that beloved jacket or pants into the point of fitting you in all the right places. Now, those favorite ski boots or even long underwear may be nearing the end of its life and it could be sooner than you think. Just how long should gear last?

Ski Socks-Approximately 1 year depending on the brand

According to Smartwool, their socks should last a year if the washing directions and fit are properly executed.

Tips to prolong life:

  • Avoid wearing on the carpet.
  • Do not use fabric softener.

Helmet- 1 Impact

This is debatable but generally speaking, if you have taken an impact on your helmet, experts suggest it’s time for a new one. This is because most helmets are designed to only withstand a certain amount of force in order to perform optimally

Tips to prolong life:

  • Don’t crash on your head. Duh.
  • Store away from factors that can alter the effectiveness of the materials. This includes heat and extreme cold.

Outerwear- Anywhere from a season to a lifetime

How long your outerwear lasts depends on how often it is being used, how well you take care of it and the material that it is made out of. Current technologies can see Gortex jackets lasting years and years, even lifetimes in some cases.

Tips to prolong life:

  • Wash them. Really it’s okay. The sweat and beer will degrade the waterproofing faster than an occasion spin cycle.

Goggles- A really long time

Goggles can last a really long time but that really depends on the quality purchased and the level of care given to maintain them.

  • When you get snow in your goggles, don’t brush it off with a jacket sleeve or glove. Snow is made with abrasive ice crystals that can actually scratch the lenses. Use a special cloth.

Ski Gloves- A season

Your gloves take quite the beating and it can be hard to maintain the durability as well as the waterproofness of the fabric.

  • Hang dry them out after each use.

Most ski gear can last more than a season but the key is to take really good care of it. With these helpful tips, you should be able to prolong the life of some of your most beloved items. If you’re finding that some of your gear needs an upgrade, come to McCoo’s. We can help sort you out so you won’t have to live through another ‘breaking in’ period and can go right to into wearing the most comfortable gear ever!

 

The Importance Of Sun Protection Year Round

Chances are, you’ve heard about the damage that the sun can do. If you haven’t, you must have been living under a rock and in that case, you need not worry about sun damage! Despite all the warnings we are subjected to on a regular basis, many think that utilizing sun protection is only for those hot and sunny days. This is wrong and can lead to serious skin problems later on. In fact, the sun rays on a winter day and on a cloudy day still possess a threat. Now, we don’t want to sound like Mom and scold anyone for not lathering in sunscreen but we can provide some more information on the importance of sun protection year round.

Fall/Winter

We hate to break it to you, but you’re not just trying to protect yourself from one set of UV rays but two: UVA and UVB. First the good news: You only have to worry about UVA in the winter months and not UVB. You see, UVA is around as long as there is sunlight and is at the same level all year round. When the earth rotates and tilts away from the sun, we experience winter, and the UVB is less intense as some of it barely reaches the surface. UVB is responsible for that golden tan we all love in the summer months and since it’s lacking in the winter, you can’t really get a suntan. Now the bad news: UVA rays have a longer wavelength and are able to penetrate deeper into the skin, thus causing more damage.

Options:

  • SunBum Suncare. These guys know their stuff and create a bunch of products that fit with your lifestyle.
  • Airhole Facemask. What’s covered up doesn’t get touched by the sun!

Spring/Summer

It’s really no surprise that the summer sun can hurt your skin and since the sun is at its closest point to the earth,  both those pesky UVB and UVA rays are hitting home. You may be able to get a nice tan but you’re also subject to more damage. What’s more, the rays of the summer sun, high in the sky, arrive at a steep angle and heat the land (and your skin!) much more than those of the winter sun, which hit at a shallow angle. All the more reason to play it safe.

Options:

  • Use the whole range of SunBum Suncare products. Their lines are formulated to protect against both types of UV rays, not just one.
  • Throw on a hat. The RipCurl sunhats are a great option or a Herschel SnapBack.

Don’t be afraid of the sun, just be wise. When heading out on your next adventure, make sure to pack the appropriate sun protection. Still not sure what gear you can use to minimize the impact of the suns rays? Ask one of our staff at McCoo’s! 

An Ode To The Ski Bum

The ski bum is not dead! You’ve adapted to the modern ways and are currently still shredding the pow, maybe even getting in over 100 days on the hill this winter, in-between the multiple jobs of course. We’ve seen you and we’re paying homage to your awesome ways. Without you, mountain culture wouldn’t exist. It’s time to glorify your contributions and so, McCoo’s would like to present, “An ode to the ski bum.”

You’ll live anywhere

Whether it’s in a bus, with 5 to 20 friends or maybe some foreigners… it’s doesn’t matter as long as you have a roof over you head and place to store your most prized possession- your gear.

Your headwear is the most crucial part your getup

Toques, beanies, hats- You may have one or two and they magically go with every outfit. We love your dedication to the shred and your rational that showering isn’t necessary since you’re just going to be back on the hill again tomorrow.

You live in the moment

We love that you are present. Well, as present as you can be when you’re checking the forecast every few hours, trying to get the day off work and estimating how to navigate the lift lines to maximize your pow riding.

You can live off KD and Mr. Noodles

Fuel. That’s what food is and food groups are for sissys. You just need something to keep you going and make those endless laps possible.

You care about the mountains

Whatever happens, these mountains, they are your home. You respect them and all that they stand for. And that alpine code of conduct, you can recite it word for word. You recycle and avoid plastic. Whatever it takes to make sure winter is here to stay.

You’re local and local matters

You pride yourself on being a local and with that comes supporting local companies. The shared passion of the outdoors and Whistler itself binds you all together.

Which brings us to your priorities…

Shredding as often and as hard as possible is your number one priority. This is where McCoo’s comes in. With our outerwear, gear, and accessories, you can hit the slopes functionally and in style. We want you to be king of the mountain, know where the goods are on a powder day, hit Air Jordan and live to tell about it. So you keep doing you and we’ll be right here behind you, gearing you up for adventure.

How To Make Summer Last

August. It’s both a blessing and a curse. With this month comes fun, hot weather and often more sunny days than not. Yet, there is always a looming sense of it all coming to an end. With the arrival of fall becoming more apparent as the month goes on, the need to get all those summer adventures in starts to take priority.  But what if you could prolong the exploits and feels that come along with the hot season? We’ve got some ideas for how to make summer last in Whistler.

Wear your swimsuit more often than not

Remember back in May or June when you first got to done your new swimsuit. Could it have been the defining moment that summer had officially started? Board shorts and bikinis embody hot days at the lake or lounging in a floaty. So wear those seasonal icons until you have to trade them for a sweater.

Camp

Campfires and sleeping under the stars are what summer is made of. Before the weather turns, get in as many of these memorable nights as you can. Luckily, Whistler is filled with places to camp that only require a short drive or hike.

And bike, hike, swim

All those activities that come with the season. Biking, hiking and of course, swimming should be done in mass quantity. We know that you will miss these when the snow hits.

Hit up all the patios

There is nothing quite as quintessentially summer as lounging on a patio sipping on a cold drink. The GLC, Longhorn, Merlins and even the Roundhouse are open every day so there’s no excuse to not log some serious patio hours.

Lather up in sunscreen

The smell of sunscreen is enough to bring on a wave of summer nostalgia. To keep this time of year with you, consider trading in your signature scent for that of sunscreen. And hey, your skin will thank you!

Munch on fruit

Indulge as much a you can in the seasonal bounty. This may mean bi-weekly trips to the farmers market but that’s just part of summer isn’t it?

Chill at the skate park

Sit back and take in an evening session at skate park. The warm night air, sounds of skate boards passing by and street lights will have you feeling like it’s July and not edging into September. Enjoy it while it lasts, before you know it, the skate park will be under a few metres of snow.

All about the sandals

Snow doesn’t really go well with wearing sandals. Test it out if you don’t believe us. Even if you do, you’ll want to wear those bad boys while the ground is still bare.

We love winter and all but summer, you have our heart. Making the hot season last requires a small amount of commitment but it is possible to keep those vibes going strong well into the fall. If you’re already thinking of next year, stock up on all your summer gear at McCoo’s now while supplies last.

 

The Do’s And Don’ts Of Crankworx Whistler

Over the years, Crankworx has established itself as the party…cough…festival of the summer season. For ten days, mountain bikes, music and art take over the village with people travelling from all over to enjoy the revelry. Wether you’re taking part in one of the many races, events or cheering on the athletes from the sidelines, there is a proper way to do Crankworx. Here are the do’s and don’ts of Crankworx Whistler for maximum fun!

DO wear sunscreen

If you are watching any of the events, make sure you have fully slathered yourself in sunscreen. There is little cover from the elements and you wouldn’t be the first to come away with a sun burn!

McCoo’s suggests Sunbum sunscreen. It protects against all the rays and doesn’t contain any hidden ingredients. 

DON’T forget an external battery

Your going to need all the battery power you can get to snap, insta story and upload to Facebook. There’s just too much action going on and it would be tragic if friends did see all the fun that you’re having!

McCoo’s suggests the Outdoor Tech Kodiak 2.0 power bank that boasts 6000 mAh of charge capacity!

DO bring sunglasses

Squint and you may miss a triple tail whip!

McCoo’s suggests Oakley polarized sunglasses with PRIZM technology which fine-tunes vision for specific sports and environments.

DO wear proper footwear

Getting to the best spot to view a Crankworx event often means walking and having the proper footwear will get you there safely.

McCoo’s suggests Reef Sandals or People Shoes for footwear that is both functional and stylish. 

DON’T carry your belongings in your pockets

You’ll be walking up hills, sitting on grassy knolls and probably ending up at a party or two when the events are all over. Putting your personal belongings in pockets is just asking for it. Smarten up and use a backpack!

McCoo’s suggests a stylish Herschel Backpack with enough room to carry water and snacks. 

DO bring an action cam

Make an edit of your Crankworx shenanigans or use an action cam to capture the most insane tricks that you’ve ever seen!

McCoo’s suggests a GoPro with the Karma Grip for smooth shots. 

DO wear a hat

As mentioned, it won’t be easy to find shade or cover from the blazing sun at many of the events. Bring a hat to protect yourself from the heat and ward off a case of sun stroke.

McCoo’s suggests a straw Coal sunhat.

The festival of the summer season is just around the corner. With these helpful tips, you are sure to have a memorable time. Need help getting outfitted for all the action? Stop by McCoo’s!

5 Ways To Cool Down In Whistler

It’s the heat of the summer…literally! The temperatures are soaring and there in nothing but sun in the forecast. It may be hard to believe while your tan might be thriving and your bikini’s are becoming a wardrobe staple, but one hot day after another can become a bit repetitive. At that point, cooling off becomes a priority. Luckily, Whistler is full of ways to beat the heat. Here are a few ideas for where and how to cool down in the mountains!

The River Of Golden Dreams

River Of Golden Dreams

The River Of Golden Dreams is a favourite summer activity among the locals. Starting at the south end of Alta Lake, the river takes your through a lush, old growth forest, wildflower-lined banks and kicks you out in Green Lake. It’s basically a National Geographic expedition that can be taken in from the comfort of your Explorer 300.

Have a drink on a patio!

Beer

If the weather is a touch to hot for your taste, take cover at one of Whistler’s many patios. Some of our favourites are the Garibaldi Lift Company or Longhorn patio which are both situated at the bottom of the bike park and have great views of all the action.

Swim in a Glacier fed lake!

Alta Lake

Alta Lake is the perfect place to rock one of your McCoo’s swimsuits and to cool off on a hot day. The second largest lake in Whistler, it features three separate parks: Lakeside Park, Wayside Park and Rainbow Park all of which have beach areas and host numerous water-based activities! Paddle boarding anyone?

Visit Brandywine Falls

Brandywine Falls

Just south of Whistler, lies Brandywine Falls, a 70m water fall that cascades from an unnaturally abrupt cliff to the valley below. A short hike is required to get to the falls but the mist that can be felt from the viewing area will surely cool you down.

Take To The Sky

Harbour Air

Take to the skies and avoid the heat altogether. Harbour Air offers 30 minute glacier tours and remote lake landing tours that depart from Green Lake. Experience the rush and chill of flying over the local mountains and seeing Whistler from the air.

Whistler might be a hot location to spend time in but the soaring temperatures can take a toll if you don’t know where to cool off. With these great ideas, you can experience fun in the mountains and stay out of the heat. As always, make sure you’re adventuring in style with gear outfitted from McCoo’s– guaranteed to look hot but stay functional through all your Whistler activities.

8 Overlooked Canada Day Adventures

July long weekend is upon us and let’s face it, there are a ton of events going on  to celebrate Canada Day that just about everyone will be attending. But what if you want to spend your Canada Day really soaking up the essence of what it means to be Canadian or maybe, just less crowds? Camping, lakes and all sorts of flannel-donning, beer-drinking activities can fill that void! We’ve got 8 overlooked Canada Day adventures that will keep you off the grid and in the heart of nature.

Camping

Grab your sleeping bag, a flannel shirt and a six pack then venture into the woods, it doesn’t get much more Canadian than that.

Must-have accessory: RipCurl Finley Shirt, this is button up plaid shirt is sure to become a summer staple. 

Sunbathing

Visit anyone of the local lakes and work on your tan. If there seems to be a bunch of people on the same program, pack up and head to One Mile, Mosquito or Lilooet Lake in Pemberton.

Must-have accessory: RipCurl MyBikini or board shorts are meant to look good while you do cool stuff. 

Canoeing

Go on a wild safari down The River Of Golden Dreams. Make sure to pack a ton of sunscreen, the forest canopy is deceiving and many have been known to get some serious sun burns!

Must-have accessory: A Slowtide Towel in case of an unexpected capsize!

Hiking

Escape the hustle and bustle of the village by heading for a hike in the mountains. With all the nice weather, many of the local hikes such as Black Tusk, the Backcomb Ascent Trail and Ancient Cedars are all clear of snow.

Must-have accessory: Keep the sun out of your eyes with a pair of Oakley polarized sunglasses. 

Biking

Hit up the Whistler Bike Park or one of the many trails surrounding the village. With everyone eating Canada Day cake or watching the parade, the bike trails are sure to be clear!

Must-have accessory: The POC Trabec helmet will protect your head whilst keeping it cool.

Golfing

Four! Or maybe your yelling one fifty in commemoration of Canada’s Birthday. What ever your choice of warning for oncoming golf balls, golfing is a great activity to do on Canada Day.

Must-have accessory: An Oakley t-shirt is fancy enough to golf in and hang out in the clubhouse afterwards. 

Fishing

The ultimate Canadian experience- just you, the river and your fishing rod. Oh, and the fish but actually catching one is an added bonus, right?

Must-have accessory: A Coal Hat will protect you against the elements. 

Horseback Riding

Take in the stunning landscape of Canada from horseback and feel your heart swell with Canadian pride.

Must-have accessory: A GoPro and a selfie stick are necessary. If there are no pictures, it didn’t actually happen right?

Get outfitted by McCoo’s for these overlooked Canada Day adventures that will keep you away from the crowds and having a good ol’ Canadian time!

Why You Need A Power Bank

We’ve all been there before, your waiting on a text from someone important, your favourite song is about to drop or your relying heavily on google maps and then the unbelievable happens: Your phone dies. Only a few short years ago this would mean running into every establishment asking if they had a certain phone cord and if you could hang out at the bar while it charges. Not anymore, portable power banks are here. Before we get into why you need a power bank, let’s chat about what they even are.

The Technology

We’re not going to get all Bill Nye on you and lecture about how batteries work in case you’re interested, here is a summarized version: Power banks are comprised of a special battery in a special case with a special circuit to control power flow. They allow you to store electrical energy (deposit it in the bank) and then later use it to charge up a mobile device (withdraw it from the bank).

Types On The Market

  1. Universal Power Bank: These come in many sizes and varieties which can be tailored to your device requirements and to your budget.
  2. Blue Tooth Enabled Power Bank: Looking to run speakers and connect your music? This style of power bank is for you.
  3. Solar Charged Power Bank: These power banks have panels that can trickle-charge the internal battery when placed in sunlight. It’s known to not be as fast but hey, it’s eco-friendly and we like that.

How Many Charges Does A Power Bank Hold

This is a loaded question. You see, power banks come in all sizes and power bank capacities (this is the nerd term for “how much charge”). The power bank capacity should be stated on the packaging of your power bank but the power requirements of the device requiring the charge are not. So how many times a device (phone, tablet, computer, etc) can be charged cannot be accurately determined. This all being said, you should be able to get a few full phone charges of out of one power bank before it needs to be re-charged itself.

And finally…

Why You Need A Power Bank

There are a number of life moments that really can’t be missed as a result of your phone being flat. We’ve gathered a few to showcase when a power bank would really come in handy…

  1. Matched with Tinder dream girl/guy
  2. Sent a message to the wrong person.
  3. Need to check your bank balance to see if one more beer is possible.
  4. Phone flashlight required for navigating stairs.
  5. Going to be late for work.
  6. Lost all your homies while shredding the mountain.
  7. Being chased by a bear and require assistance.
  8. Your friend has lost their phone at Garfinkels and would like you to call it.
  9. The music at the party sucks and you know your playlist is way better.
  10. Directions to that little corner of Emerald that you never even knew existed.

If you’ve decided that a portable power bank is something you need in your life, just come on by McCoo’s, we’ll sort you out.